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t0mbkeeper
2024-09-05 20:13
美国有一家公司,自 1963 年成立之后的 55 年里都叫 Weight Watchers。在 2018 年,也就是我经常提到的那个年份,Weight Watchers 改了名字。改成什么了呢?WW。官方说法是“体现从专注于减肥到整体健康和保健。”

WW 是啥?不就是 Weight Watchers 的缩写么?虽然该公司 CEO 表示绝非如此。Weight Watchers 还是 Weight Watchers,但改成缩写,不让人直接看见,大家就舒服许多。舒服最重要。

当然,这种雕虫小技骗不了 WOKE 领袖的火眼金睛,所以还是遭到了批判:

//==
In 2018, Weight Watchers changed its name to WW, two letters attached to the tagline “wellness that works.” It was moving away from the thing that it seemed like the company was all about—dieting. But Erika Nicole Kendall, a nutritionist, personal trainer, and writer, wasn’t convinced.

2018年,体重观察者(Weight Watchers)更名为WW,附上了“有效的健康管理”这一标语。它试图远离公司曾经专注的领域——节食。但营养师、私人教练及作家Erika Nicole Kendall对此并不买账。

“When I saw the ad and I saw the logo and it just kind of completely eliminates the word weight altogether, it’s like, did you think that that was going to mean that we weren’t going to realize that the WW still stands for Weight Watchers?” she says. “You thought that removing the word weight was just going to be this mind-blowing thing for all of us, and we were just going to feel differently about this brand? No. No, it’s still the same thing. But my second thought was, finally, the body acceptance movement got a win.”

“当我看到广告和标志,发现完全去掉了‘weight’这个词时,我心想,你们真的以为这样我们就会忽视WW仍然代表Weight Watchers吗?”她说。“你们觉得去掉‘weight’这个词会让我们对这个品牌有不同的感觉?不会的,这仍然是同一个品牌。但我的第二个想法是,终于,身体接纳运动赢了一场胜利。”

Today, the whole idea of dieting and losing weight is increasingly seen as unhealthy and sometimes misogynistic and really just uncool. The cult of thinness hasn’t disappeared, but the body positivity movement has begun to chip away at it. And so WW, a company built to monetize the desire to shrink your physical self by restricting your caloric intake, has had to make a few adjustments. “The climate is changing,” Kendall says. “The culture for women is changing. The space for women to be comfortable with themselves is changing. And if you want to continue to pick up consumers, you have to change.”

如今,节食和减重的观念越来越被视为不健康,有时甚至是厌女的,确实也不再流行。瘦身崇拜并未消失,但身体积极性运动已经开始削弱它。因此,WW这个通过限制卡路里摄入来变现人们缩小身体的欲望的公司,必须做出一些调整。“环境在变化,”Kendall说。“女性文化在变化。女性感到舒适的空间在变化。如果你想继续吸引消费者,你必须改变。”
==//
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t0mbkeeper
2024-09-05 18:41
#9成投票网友支持淘宝接入微信支付# 你看,是吧。 ​​​

图片描述 by gemini-3-flash-preview

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t0mbkeeper
2024-09-05 18:14被tk转发1次
据第七次人口普查数据:
男性受教育程度越低,终身不结婚的可能性越大;
女性受教育程度越高,终身不结婚的可能性越大。

所以,男性还是得多读书,这样才能娶到媳妇。女性也得多读书,要不然就可能要嫁给读书少的男人。 ​​​
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t0mbkeeper
2024-09-05 16:09
都是猫 查看图片
浴中奇思
2024-09-05 08:25被tk转发1次
看到一张图标题是《当你的猫和狗突然变成了人类》[笑cry]

图片描述 by gemini-3-flash-preview

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t0mbkeeper
2024-09-05 14:16
这要是在 2014 年倒还好,在 2024 年就过分了。//@开水族馆的生物男:我感觉还好啊...//@时代尖兵:这些动作挺好看的,也没什么过份的,身姿挺美的。哪家车商能找到这样的车模就赚了。
虎扑的步行街
2024-09-05 10:34被tk转发1次
某车展车模大尺度动作引争议,你怎么看?

#成都车展奇瑞车模大尺度动作引争议##奇瑞客服回应车模大尺度动作# 虎扑的步行街的微博视频 ​​​
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